About GrowthBadger

On GrowthBadger, I conduct experiments to find content marketing strategies that actually work…

And then share them with you so you can do the same.

I’m Kyle Byers, that floating torso on the right.

(Or somewhere else if you’re on mobile.)

As the co-founder of a Premier Google Partner PPC agency, I’ve overseen ad campaigns for businesses with tens of millions of dollars in yearly ad spend.

But GrowthBadger is different. It’s focused on content marketing.

And while it can help to use a little paid advertising here and there, content marketing gets most of its power from unpaid, organic traffic.

Organic search traffic.

Organic social shares.

Even organic word-of-mouth.

There are a million ways to approach content marketing, but most of them don’t work very well.

Most content marketing guides are sorely outdated.

Many of them are nothing more than re-phrased tips from older articles… that were using re-phrased tips from even older articles.

So instead of regurgitating what’s already out there, my approach is to start from ground zero, trying out new and existing angles to see what works today.

And to share everything I learn along the way.

That’s why marketers from organizations like Adidas, Microsoft, Alibaba and Clinique subscribe to my email list.

Join my email list below to learn content marketing techniques that actually work, including exclusive tips I don’t share anywhere else.

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